About Grouse Fibre: Innovating for a Sustainable Future
A Vision for Sustainable Innovation:
Founded by Dr. Tom O’Haire and Chidera Anele, Grouse Fibre Limited began as an idea shared during the Carbon13 Cambridge Cohort program. With expertise in materials science, biochemistry, and agronomy, our founders bonded over a shared ambition: to revolutionise sustainable materials by developing high-performance fibres from waste proteins.
FAQ
Why Grouse Fibre?
The name “Grouse Fibre” reflects our dedication to peatland preservation. The grouse, a bird native to peatlands, symbolises our commitment to protecting these ecosystems through innovative, eco-conscious materials.
What Makes Protein Fibres Different?
Proteins are highly versatile materials, offering a unique combination of structural integrity, nutrient density, and adaptability. Unlike cellulose-based alternatives, our fibres are designed to match and exceed peat’s performance, ensuring superior results for greenhouse growers.
Why Is Peat Preservation Crucial?
Peatlands store twice as much carbon as the world’s forests, yet their extraction releases billions of tonnes of CO₂ into the atmosphere. Transitioning away from peat is essential to protect these ecosystems and reduce greenhouse gas emissions
How Do I Know the Fibres Will Work for My Crops?
Our trial programme allows growers to test the fibres in their specific operations, with tailored support to track key performance metrics like fertiliser reduction, water efficiency, and plant health.
What Happens After the Trial?
If successful, we’ll work with you to establish a long-term supply partnership, ensuring you can continue to benefit from our fibres in your growing process.
Meet the Founders
Dr. Tom O'Haire
Co Founder - CEO
Formerly with Adidas Future Team and Polestar Automotive
Holds 8+ patents and brings extensive experience in new material development.
Chidera Anele
Co Founder - Head of Business
Ex-Colgate, GoNorth, and Razor Group
Marketing and sales expert with a strong scientific background.
Ready to be sustainable?