About Grouse Fibre: Innovating for a Sustainable Future
A Vision for Sustainable Innovation:
Founded by Dr. Tom O’Haire and Chidera Anele, Grouse Fibre Limited began as an idea shared during the Carbon13 Cambridge Cohort program. With expertise in materials science, biochemistry, and agronomy, our founders bonded over a shared ambition: to revolutionise sustainable materials by developing high-performance fibres from waste proteins.
FAQ
Why Grouse Fibre?
The name “Grouse Fibre” reflects our dedication to peatland preservation. The grouse, a bird native to peatlands, symbolises our commitment to protecting these ecosystems through innovative, eco-conscious materials.
Why Proteins
Proteins are the building blocks of life, with impressive structural capabilities, adaptability for polymerization, and nutrient richness, making them ideal for sustainable material applications.
Why is Peat Preservation Important?
Peatlands store around 550 gigatonnes of carbon—double the carbon found in forestry biomass. Peat extraction releases significant CO₂ emissions, making its preservation critical for combating climate change. By replacing peat in horticulture, Grouse Fibre is contributing to global sustainability.
Is There a Ban on Peat in Horticulture?
Yes, the UK has set a 2030 deadline to ban peat use in horticulture, with other EU countries following suit. This regulation heightens the demand for effective peat-free growing solutions, a need Grouse Fibre aims to address.
Meet the Founders
Dr. Tom O'Haire
PhD in Materials Science
Formerly with Adidas Future Team and Polestar Automotive
Holds 8+ patents and brings extensive experience in new material development.
Chidera Anele
Biochemist
Former Commercial Director at Colgate, GoNorth, and Razor Group
Marketing and sales expert with a strong scientific background.
Ready to be sustainable?